Madame Tussauds is one of the most famous museums in New York, United States. Recently, a Portuguese named ‘Tiago Mogadouro’ has been appointed as the General Director of the famous museum.

Portuguese General Director In New York Museum

Tiago Mogadouro has been recently appointed as the General Director of the Madame Tussauds Museum, New York. This museum is located on 42nd Street in the Times Square neighborhood of Midtown Manhattan. It is a famous museum where you can find several wax figures of celebrities. A British-owned company now runs these museums which are located at various locations across the world.

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In 2021, Tiago Mogadouro reached the highest position within the Marketing department of Madame Tussauds, New York. He took the executive management role in one of the most famous museums in the entire world. His dedication and hard work resulted in his promotion in the year 2021.

Now, the Portuguese has been appointed as the General Director of Madame Tussauds Museum after his successful role as the Marketing Director. The Museum has been recently renovated and it serves as the main attraction for the Merlin Entertainments group. His newly appointed role has been carefully assessed through his performance within the marketing department.

Tiago Mogadouro: New General Director

The Portuguese, Tiago performed well in his role as marketing director. He was involved in launch campaigns for more than 30 celebrities including the likes of Cristiano Ronaldo, Harry Styles, Mariah Carey, Matthew McConaughey, and Beyoncé. Tiago himself was supervising these celebrities, which are a big hit within the marketing department. This made a big name for him during his 3-year tenure as the Marketing head.

Mogadouro was also involved in launching campaigns for new areas such as Seasons of New York City, NYE in NYC, Glow Gala, and Icons of Horror. This was the beginning of the success of Madame Tussauds Museum. This development was made by an investment of more than 10 million dollars by the marketing department. It is without any doubt that this investment was worth the wait as many celebrities launched their campaigns.

Cristiano Ronaldo Campaign

Madame Tussauds Museum also launched a campaign for Cristiano Ronaldo. The Portuguese star is well known around the world through his success in football. This is why Tiago aimed to launch a wax figure of Ronaldo in his museum. This wax figure of the Portuguese footballer was the most successful event among all the Madame Tussauds museums in the world. The Ronaldo campaign was developed with a partnership with Turismo de Portugal.

This campaign helped bring an audience of more than 1.2 billion people. It also made Cristiano Ronaldo the first-ever athlete to perform a takeover of Times Square.

Career Of Tiago Mogadouro

The professional career of Tiago began in the year 2008 when he was at Walt Disney World, Florida. Before his journey in the United States, Tiago was working as a marketer in Expanding Group, Portugal. After that, he got the position of Marketing Manager in the Portuguese Swimming Federation.

The career of Tiago started at the Merlin Entertainments group in the year 2016. He was a marketing assistant at Sea Life, Porto, which was his first role in the marketing industry. He was quite successful in his career as his ideas were creative and new. He was made a marketing executive very soon due to his performance. Later, he became the Marketing Director of the same company. In the year 2020, his marketing passion made him come to New York for the position of Marketing Director of Madame Tussauds. Finally, in 2021, he was made the head of marketing where he had a designated team under him.

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